Global Marketing

RMIT University Vietnam

Course Description

  • Course Name

    Global Marketing

  • Host University

    RMIT University Vietnam

  • Location

    Ho Chi Minh City, Vietnam

  • Area of Study

    International Marketing, Marketing

  • Language Level

    Taught In English

  • Prerequisites

    Required Prior Study
    008953 - Marketing Principles

    Hours & Credits

  • Host University Units

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Course Description

    The course will cover the role and importance of global marketing to the firm; analysis of the global marketing environment; the principles of global marketing management, including policy setting, planning, strategy formulation, and the international marketing mix. You will consider issues and concepts which may impact on globalisation, and is designed to enable you to apply your academic learning to a contemporary workplace situation.

    This course includes a Work Integrated Learning (WIL) experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience.


    Objectives/Learning Outcomes/Capability Development

    On the successful completion of this course you will be able to:

    • Critically analyse and evaluate the international environment/s in which a company operates to inform future marketing decisions.
    • Create appropriate marketing plans for global products and services using extensive research of macro-environmental elements and marketing mix elements.
    • Work collaboratively with colleagues to develop marketing strategies and plans.
    • Apply and integrate Global Marketing theory with practice in a variety of business contexts.


    Overview of Learning Activities

    In this course you will be encouraged to be an active learner. Your learning will be supported through various in-class and online activities comprising individual and group work. These may include quizzes; assignments; prescribed readings; sourcing, researching and analysing specific information; solving problems; conducting presentations; producing written work and collaborating with peers on set tasks or projects.


    Overview of Learning Resources

    There is a prescribed textbook for this course.

    Various learning resources are available online through MyRMIT StudiesBlackboard. These may include topic notes and slides, a study schedule, assessment details, links to relevant internet information, readings and communication tools to facilitate collaboration with your peers and sharing of information.

    Resources are also available online through RMIT Library databases and other facilities. If you require assistance with the RMIT library facilities contact the Business Liaison Librarian for your school. Contact details for Business Liaison Librarians are located online on the RMIT Library website.

    Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period.


    Overview of Assessment

    The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

    Assessment Task 1: 20%
    Linked CLOs: 1, 3, 4

    Assessment Task 2: 40%
    Linked CLOs: 2, 3, 4

    Final Examination: 40%
    Linked CLOs: 1, 2, 4

    Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.


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