Introduction to Visual Literacy for Digital Media

RMIT University Vietnam

Course Description

  • Course Name

    Introduction to Visual Literacy for Digital Media

  • Host University

    RMIT University Vietnam

  • Location

    Ho Chi Minh City, Vietnam

  • Area of Study

    Advertising, Communication Studies, Graphic Design

  • Language Level

    Taught In English

    Hours & Credits

  • Host University Units

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Course Description

    In this course you will explore how meaning is expressed through visuals. You will apply these principles of visual literacy to design effective visual communication. You will investigate the ways in which meaning can be represented with imagery. You will apply techniques for creating and manipulating images, and incorporating these into digital media.

    You will also investigate intellectual property and copyright as it relates to your own and your clients’ work.


    Objectives/Learning Outcomes/Capability Development

    Course Learning Outcomes 
    Upon successful completion of this course, you will be able to:

    • Investigate and discuss how images are used to represent meaning and communicate messages effectively.
    • Develop strong visual narratives for use with other design elements.
    • Apply digital editing and processing techniques to enhance and transform images.
    • Examine and discuss principles of intellectual and copyright when generating content.


    Program Learning Outcomes 
    In this course you will develop the following program learning outcomes:

    Use digital media technologies to design, produce and evaluate content, and communicate to diverse stakeholders.

    Analyse, synthesise and reflect on digital media in both local and international contexts in your work or future study.


    Overview of Learning Activities

    You will be actively engaged in learning that involves a range of activities, such as studios, project work, lectures, tutorials, discussion, individual and group activities.


    Overview of Learning Resources

    RMIT will provide you with resources and tools for learning in this course through our online systems.

    A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

    The University Library has extensive resources for Digital Media students. The Library has produced a subject guide that includes quality online and print resources for your studies:

    The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.


    Overview of Assessment

    You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

    Assessments for this course will be:

    Comparative analysis of IP and Copyright issues (25%)

    Review/presentation of Key Visual Literacy Topics (25%)

    Transformation project, image and message (50%)

    Feedback will be given on all assessment tasks.

    If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

    Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment Policy


This site uses cookies to store information on your computer. Some are essential to make our site work; others help us improve the user experience. By using the site, you consent to the placement of these cookies.

Read our Privacy Policy to learn more.