Retail Strategy, Management and Logistics

Kingston University

Course Description

  • Course Name

    Retail Strategy, Management and Logistics

  • Host University

    Kingston University

  • Location

    London, England

  • Area of Study


  • Language Level

    Taught In English

  • Prerequisites

    Prior study of marketing

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Course Content:

    This module will develop your understanding of the key functional areas of retail
    decision-making. The module takes an international and multi-channel perspective,
    recognising that retailing and online stores have transformed the structure of global
    retailing. You will develop an understanding of how retail marketing can be structured
    and modified to develop business within the context of a rapidly changing social and
    economic environment.

    Autumn Semester:
    ? Introduction to the world of Retailing
    ? Types of Retailers
    ? Multichannel Retailing
    ? Customer Buying Behaviour
    ? Retailing Market Strategy
    ? Financial Strategy
    ? Retail locations
    ? Retail Site Locator
    ? HRM

    Spring Semester:
    ? Customer Relationship Management
    ? Merchandise Planning Process
    ? Buying Merchandise
    ? Layout, Design, and Visual Merchandising
    ? Customer Service
    ? Retail Pricing
    ? Retail Communications Mix
    ? IS & Supply Chain Mgmt
    ? Logistics
    ? Starting your own retail business

    Teaching: Lectures and workshops

    ? Group report (40%)
    ? Individual exam (60%)

    Study Option 1 = Whole Year
    Study Option 2 = Autumn
    Study Option 3 = Spring/summer

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.