Retail Strategy, Management and Logistics
Area of Study
Taught In English
Prior study of marketing
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits4
Recommended U.S. Quarter Units0
Hours & Credits
This module will develop your understanding of the key functional areas of retail
decision-making. The module takes an international and multi-channel perspective,
recognising that retailing and online stores have transformed the structure of global
retailing. You will develop an understanding of how retail marketing can be structured
and modified to develop business within the context of a rapidly changing social and
? Introduction to the world of Retailing
? Types of Retailers
? Multichannel Retailing
? Customer Buying Behaviour
? Retailing Market Strategy
? Financial Strategy
? Retail locations
? Retail Site Locator
? Customer Relationship Management
? Merchandise Planning Process
? Buying Merchandise
? Layout, Design, and Visual Merchandising
? Customer Service
? Retail Pricing
? Retail Communications Mix
? IS & Supply Chain Mgmt
? Starting your own retail business
Teaching: Lectures and workshops
STUDY OPTION 1:
? Group report (40%)
? Individual exam (60%)
STUDY OPTION 2 OR 3: TBC
Study Option 1 = Whole Year
Study Option 2 = Autumn
Study Option 3 = Spring/summer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.