Applying Marketing Concepts

University of Westminster

Course Description

  • Course Name

    Applying Marketing Concepts

  • Host University

    University of Westminster

  • Location

    London, England

  • Area of Study

    Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • UK Credits

    20
  • Recommended U.S. Semester Credits
    4
  • Recommended U.S. Quarter Units
    6
  • Overview

    This module builds on the fundamentals of marketing knowledge developed at levels four and five to deepen students’ knowledge of marketing, enabling its application to the management and development of the marketing mix. The module focuses on the analyses necessary for making decisions in consumer markets, and the choices marketing managers face when managing each element of the mix. Assessment: In-class Test (25%); Coursework (75%).

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.