Marketing Principles

University of Westminster

Course Description

  • Course Name

    Marketing Principles

  • Host University

    University of Westminster

  • Location

    London, England

  • Area of Study

    Business, Marketing

  • Language Level

    Taught In English

  • Prerequisites

    This module cannot be taken with BBUS404 Behavioural Aspects of International Business.

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • UK Credits

    20
  • Recommended U.S. Semester Credits
    4
  • Recommended U.S. Quarter Units
    6
  • Overview

    This module provides students with an introduction to marketing and its role in business and society. It gives students
    an overview of the principles underpinning marketing activities, and is both an introduction to the subject area. The
    module aims to introduce the key concepts of marketing, an understanding of consumer behaviour, and an evaluation
    and application of marketing tools in the context of contemporary major social and environmental issues.
    Assessment: Group Presentation (25%) ; Report (75%).

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.