University of Westminster
Area of Study
Taught In English
This module cannot be taken with BBUS404 Behavioural Aspects of International Business.
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits4
Recommended U.S. Quarter Units6
Hours & Credits
OverviewThis module provides students with an introduction to marketing and its role in business and society. It gives students
an overview of the principles underpinning marketing activities, and is both an introduction to the subject area. The
module aims to introduce the key concepts of marketing, an understanding of consumer behaviour, and an evaluation
and application of marketing tools in the context of contemporary major social and environmental issues.
Assessment: Group Presentation (25%) ; Report (75%).
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.