Marketing Research

University of Westminster

Course Description

  • Course Name

    Marketing Research

  • Host University

    University of Westminster

  • Location

    London, England

  • Area of Study

    Marketing

  • Language Level

    Taught In English

  • Prerequisites

    Pre-requisite: BBUS402 Principles of Marketing or equivalent

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • UK Credits

    20
  • Recommended U.S. Semester Credits
    4
  • Recommended U.S. Quarter Units
    6
  • Overview

    UK Credit Value: 20 Equivalent Credit Value: US Credits 4 / ECTS Credits 10 *
    Marketing research is the use of information to minimise risk in marketing decision making. This module takes
    students through the steps involved in determining the purpose, the population of interest, the procedures to use and
    how to present the results of a marketing research project, instructing them in the use of secondary and primary data
    sets qualitative and quantitative tools to apply them in different contexts. Students practice active learning, problem
    solving, and autonomy. The module provides marketing knowledge and transferable skills required for professional
    marketers.
    Assessment: Individual Coursework (25%) ; Exam - Closed Book (70%).

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.