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Course Description
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Course Name
Luxury Business Management
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Host University
University of Westminster
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Location
London, England
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Area of Study
Fashion
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Language Level
Taught In English
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Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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UK Credits
20 -
Recommended U.S. Semester Credits4
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Recommended U.S. Quarter Units6
Hours & Credits
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Overview
Theory - No portfolio required.
This module explores the luxury fashion market, its evolution over time, current performance and future challenges. It will provide students with the key business models and analytical tools with which to evaluate the key issues affecting and driving the luxury market in its widest sense today. Through the critical analysis of the power of heritage and storytelling, the brand management process will be explored and key brand image and identity propositions will be evaluated in the context of current market performance. Consumer behaviour motivation and attitudes regarding luxury products will be assessed with specific reference to the new ?luxe? markets and cultures. Customer communication and relationship management will be explored in both theory and practice. Luxury business strategy and will be reviewed with specific reference to luxury brand portfolios and product extension strategies. The power of ?Omni ?channel retailing is explored alongside the power and theatre of the flagship store and other retailing formats.
Assessment: Group Presentation (40%) and Exam (60%).
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.