Media Insight and Intelligence for Public Relations and Advertising
University of Westminster
Area of Study
Advertising, Media Studies, Public Relations
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits4
Recommended U.S. Quarter Units6
Hours & Credits
Practical - No portfolio required.
Taking into account the massive expansion of media platforms, this module is about interacting with media in all its forms, and the channels through which public relations and advertising information flows to reach their audiences. We investigate a spectrum of media including on-line platforms, print, posters, broadcast and ambient. We evaluate channels, methods, purposes and relationships so students are familiar with new and traditional media practice, analyse their current effectiveness and audience appropriateness. Students will prepare material for on-line and traditional media, and will also themselves be the subject of a media process, in video interview and written/ visual form.
Assessment: Media Training Exercise (50%) ; Campaign Presentation (40%). Class Participation(10%)
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.