Global Practice in Public Relations and Advertising

University of Westminster

Course Description

  • Course Name

    Global Practice in Public Relations and Advertising

  • Host University

    University of Westminster

  • Location

    London, England

  • Area of Study

    Advertising, Public Relations

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • UK Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Practical - Portfolio not required.

    This module builds on a number of Level 4 modules such as Marketing Communications Industries: Public Relations & Advertising, Media Insight & Intelligence for PR & Advertising, Campaigning: Persuasion & Influence, and Media and Society. It aims to take students deeper into investigating the influence of contextual factors on PR and Advertising practices and includes a focus on global perspective and comparison between different nations and regions. The module applies campaigning practices in more detail and across different genres, such as political, consumer and corporate. It explores wider influences on these practices and the media landscape in which they operate in different countries in the world. It deals with global issues affecting PR and advertising such as environmental challenges, international governance, global media and labour flows. The module aims to provide students with global perspective and contextual knowledge of PR and Advertising practice and to enable them to incorporate this knowledge into designing effective campaigns.

    Assessment: Group Practical (30%), Presentation Group (30%), Essay (40%)

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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