Introduction to Public Relations & Advertising

University of Westminster

Course Description

  • Course Name

    Introduction to Public Relations & Advertising

  • Host University

    University of Westminster

  • Location

    London, England

  • Area of Study

    Advertising, Media Studies, Public Relations

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • UK Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Practical - No portfolio required.
    This module investigates the history and development of the public relations and advertising industries and examines the context in which they are practised today, and their relevant industry bodies. It introduces principles and tools for practice, with particular focus on key concepts, client and media relations, the brief, creative and strategic thinking and tools. Students are introduced to sectors, including government and industry, politics and public sector, third and voluntary sectors, commercial organisations and brands, and individuals. It provides insight into the interrelationship of public relations and advertising.
    Assessment: Ad & PR materials (40%) ; Group Exercise (50%); Class participation (10%).

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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