Principles of Marketing and Communications in a Digital World

University of Roehampton

Course Description

  • Course Name

    Principles of Marketing and Communications in a Digital World

  • Host University

    University of Roehampton

  • Location

    London, England

  • Area of Study

    Business, Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • UK Credits

    20
  • Recommended U.S. Semester Credits
    4
  • Recommended U.S. Quarter Units
    6
  • Overview

    Available to non-Business students

    This module is designed to introduce you to the essential concepts and skills used in modern marketing management. An organisation’s customers represent one of its most important assets and marketing is about identifying and satisfying customers’ needs and wants and responding by providing appropriate products and services.
    This module introduces students to the modern marketing environment where digital technologies such as websites and communications involving social media are increasingly important. The underlying theories behind many key marketing decisions, such as pricing of goods and services, the use of promotional tools such as advertising and digital marketing, will be covered. The use of marketing campaigns will also be covered.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.