Contemporary Developments in Marketing

King's College London

Course Description

  • Course Name

    Contemporary Developments in Marketing

  • Host University

    King's College London

  • Location

    London, England

  • Area of Study


  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • UK Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Module description:
    The aim of the module is to convey a consolidated and expanded knowledge and understanding of marketing, including new directions in marketing theorie, research and practice.

    On completion of the module students should be able to:
    -Demonstrate substantial knowledge and understanding, beyond that acquired in Principles of Marketing, in the areas of market analysis, market research and market planning.
    -Show understanding of more advanced and alternative theories of marketing, including relationshipmarketing, postmodern marketing and theories pertaining to international marketing.
    -Apply more advanced aspects of marketing theory in case studies.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.