Management for the Digital Domain I

King's College London

Course Description

  • Course Name

    Management for the Digital Domain I

  • Host University

    King's College London

  • Location

    London, England

  • Area of Study

    Management Science, Media Studies

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • UK Credits

    15
  • Recommended U.S. Semester Credits
    4
  • Recommended U.S. Quarter Units
    6
  • Overview

    Module description: This module aims to introduce students to the theoretical and practical principles of management when it is specifically located in and related to a digital domain. This module links to the optional Year Three module on Management for the Digital Domain II. Students who focus upon these management oriented modules will be well equipped for management and leadership roles and careers in cultural heritage, memory institutions; media, publishing and performing arts organisations; creative and cultural industries; marketing, advertising and social media oriented businesses. The module will enable students to grasp the concept that benefit is fluid and mutable in digital cultures and thus to critically examine how we derive benefit through digital management.
    The module will introduce the essential aspects of management from a strongly theoretical and critical perspective ? vision, strategy, resources, people, audience, impact, risk, quality and benefit. These will be placed in the context of digital culture through extensive case studies and exemplars across varied sectors. Further context of how the differing modes of management in the digital domain affect society and culture will be explored to consider the ethical, moral, political and power dynamics of management in digital culture. This theoretical underpinning will be augmented with exploration of management tools and methods.
    The module will also introduce a basic understanding of audience analysis and evidence-based management techniques and methods. The module will conclude with examination of benefits, strategies and existing examples of digital management to critically examine how they impinge on society and culture and what the key elements that drive management thinking are with regard to digital endeavours. It will conclude with a review of the potentials, limitations and challenges in Digital Management, with reference to future directions to equip students with the principles to carry forward in future.

    Credit level: 5

    Teaching pattern: TBC

    Assessment: coursework

    The assessment will be based on two essays that will require a critical analysis of topics considered in the sessions. One essay question will be oriented towards the principles of management, the other relating to audiences and benefits in a strategic context.
    2 x 2000 word essays (50% each).

Course Disclaimer

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