Microeconomics for Managers
Queen Mary, University of London
Area of Study
Business Management, Economics
Taught In English
Course Level Recommendations
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Recommended U.S. Semester Credits4
Recommended U.S. Quarter Units6
Hours & Credits
OverviewCredits: 15.0Overlap: NonePrerequisite: NoneThe module applies microeconomics to problems confronting managers, in particular general managers. It focuses on markets, prices and market structure in two different situations, those in which markets are generally competitive, being large, impersonal and anonymous, and those in which identities matter. Examples of the latter are large firms in which the identities of competitors, suppliers, and sometimes customers matter, and more personal economic relations such as that between employer and employee in which identities always matter. Analysis of markets in which identities matter involves a focus on topics such as information, reciprocity, credibility, reputation and transactions costs.Assessment: 40.0% Practical, 60.0% ExaminationSemester 1 Associate Assessment: 40.0% Practical, 60.0% CourseworkLevel: 5
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