Advertising

Queen Mary, University of London

Course Description

  • Course Name

    Advertising

  • Host University

    Queen Mary, University of London

  • Location

    London, England

  • Area of Study

    Advertising

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • UK Credits

    15
  • Recommended U.S. Semester Credits
    4
  • Recommended U.S. Quarter Units
    6
  • Overview

    Credits: 15.0
    Overlap: None
    Prerequisite: None
    This module explores advertising as an evolving category of social communication within a convergent media landscape. A strategic managerial perspective is taken to generate insight into the development of advertising and the roles and processes so entailed. The consumer perspective is also considered in the light of advertising¿s role as a vehicle for cultural meaning. Media consumption issues are also important to consider given the rapid growth in expenditure on digital (especially mobile) advertising communication. The module takes a multi-disciplinary approach drawing on socio-cultural, psychological and anthropological perspectives.
    Assessment: 40.0% Coursework, 60.0% Examination
    Level: 5

Course Disclaimer

Courses and course hours of instruction are subject to change.

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Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

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