Social and Political Marketing

Queen Mary, University of London

Course Description

  • Course Name

    Social and Political Marketing

  • Host University

    Queen Mary, University of London

  • Location

    London, England

  • Area of Study

    Government, Marketing, Political Science

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • UK Credits

    15
  • Recommended U.S. Semester Credits
    4
  • Recommended U.S. Quarter Units
    6
  • Overview

    Credits: 15.0
    Overlap: None
    Prerequisite: None

    The module seeks to develop students understanding of effective social and political marketing. We tackle specific marketing problems facing today's political public sector:

    -The relationship between voters and government, and the degree to which political communication is able to influence in the context of a sophisticated and media-aware society.
    -The mixed track record of success and failure in the use of marketing techniques by government, single-issue groups and public sector organizations.

    The module builds on contemporary cases to develop both theoretical and practical perspectives on public/ political marketing. It is particularly relevant to those with an interest in the use of propaganda and political lobbying; public sector organisations, and the not-for-profit sector, including pressure groups, social cause, and other charities.

    Assessment: 80.0% Coursework, 20.0% Practical
    Level: 6

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.