Queen Mary, University of London
Area of Study
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits4
Recommended U.S. Quarter Units6
Hours & Credits
OverviewCredits: 15.0Overlap: NonePrerequisite: NoneThis module explores the foundational concepts, practices, and processes of creating value through marketing and marketing management. This introductory module in marketing provides a broad overview of marketing practice, introducing the core marketing tactics and strategies including marketing research, segmentation, branding, ethics, targeting and positioning and the marketing mix activities. Interactive and socially engaged this module requires good preparation and active involvement with the module content and case studies to achieve the learning goals.Assessment: 40.0% Coursework, 60.0% ExaminationLevel: 5
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.