Queen Mary, University of London
Area of Study
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits4
Recommended U.S. Quarter Units6
Hours & Credits
OverviewCredits: 15.0Overlap: NonePrerequisite: NoneThis module explores advertising as an evolving category of social communication within a convergent media landscape. A strategic managerial perspective is taken to generate insight into the development of advertising and the roles and processes so entailed. The consumer perspective is also considered in the light of advertising¿s role as a vehicle for cultural meaning. Media consumption issues are also important to consider given the rapid growth in expenditure on digital (especially mobile) advertising communication. The module takes a multi-disciplinary approach drawing on socio-cultural, psychological and anthropological perspectives.Assessment: 40.0% Coursework, 60.0% ExaminationLevel: 5
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