History of Graphic Communication 2

University of Reading

Course Description

  • Course Name

    History of Graphic Communication 2

  • Host University

    University of Reading

  • Location

    Reading, England

  • Area of Study

    Graphic Design

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

    10
  • Recommended U.S. Semester Credits
    6
  • Recommended U.S. Quarter Units
    8
  • Overview

    Module Provider: Typography
    Number of credits: 20 [10 ECTS credits]
    Level:5
    Terms in which taught: Autumn / Spring term module
    Pre-requisites:
    Non-modular pre-requisites:
    Co-requisites:
    Modules excluded:
    Module version for: 2014/5
    Module Convenor: Dr Rob Banham
    Email: r.e.banham@reading.ac.uk
    Summary module description:
    An advanced study of specialist topics in the history of graphic communication.
    Aims:
    The module aims to provide students with knowledge and understanding of Western European graphic communication from c. 1450 to the end of the twentieth century, in terms of the processes, tools and machinery, resultant artefacts, key practitioners and practical treatises. Particular focus will be on pictorial images in print, the book, and printed ephemera. The module builds on the Introduction to the History of Graphic Communication (TY1HIS) providing a more in depth study of specialist topics.
    Assessable learning outcomes:
    By the end of the module students should be able to:
    - explain the different processes and recognise the distinctive characteristics of each
    - outline the chronology of the principal printing processes and development of machinery
    - account for the interaction between tools and processes, and their effects on the artefacts
    - discuss the impact of key practitioners' treatises on the development of the processes
    - demonstrate the ability to analyze and interpret historical material
    - discuss the social and economic impact of printing
    Additional outcomes:
    Students should develop a further understanding of methods of handling rare materials, together with an ability to record direct observations about printed artefacts. They should also develop skills of oral presentation and information handling.
    Outline content:
    The module will explore themes such as 'the information explosion', 'from craft to technology', 'pictures into print', 'new processes' and focuses on specific genres of printing, innovatory practitioners, and key treatises.
    Topics such as the following will be included
    - private presses
    - Impact of photography
    - Colour printing
    - The medieval manuscript
    - Newspapers and periodicals
    - Advertising and packaging
    - Scientific illustration: botanical illustration and Vesalius
    - Development of Penguin Books
    - Thomas Bewick and William Blake
    - Jan Tschichold
    - Dürer and the early woodcut
    Brief description of teaching and learning methods:
    A mixture of teaching methods, including lectures, seminars with student oral presentations, and a study visit will be used. Each weekly session consists of a 50 minute lecture followed by a 50 minute seminar. The observation and handling of original artefacts is emphasized and brought into as many sessions as possible.
    Contact hours:
    Autumn Spring
    Lectures 9 9
    Tutorials
    Practicals classes and workshops 9 9
    Guided independent study 54 54
    Total hours by term 72.00 72.00
    Total hours for module 142.00
    Summative Assessment Methods:
    Method Percentage
    Written exam 50
    Written assignment including essay 30
    Oral assessment and presentation 20
    Other information on summative assessment:
    Typically this will consist of two pieces of work: (1) an essay of approximately 2000 words on a topic related to the lectures, to be submitted by the end of the Spring term and contributing 60% to the overall coursework assessment; (2) a handout of about 1000 words to fit onto two sides of A4 to accompany the oral presentation in either the Autumn or Spring term which contributes 40% to the overall coursework assessment.
    Formative assessment methods:
    Penalties for late submission:
    The Module Convener will apply the following penalties for work submitted late, in accordance with the University policy.
    where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
    where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.
    Length of examination:
    There will be one 2-hour examination with 3 questions to be answered.
    Requirements for a pass:
    An overall mark of 40%.
    Reassessment arrangements:
    Re-examination in August/September. Any individual item of coursework will be carried forward if it bears a confirmed mark of not less than 40%, otherwise it must be resubmitted by an August/September date to be notified.
    Last updated: 8 October 2014

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Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.