Design Practice 2

University of Reading

Course Description

  • Course Name

    Design Practice 2

  • Host University

    University of Reading

  • Location

    Reading, England

  • Area of Study

    Graphic Design

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Module Provider: Typography
    Number of credits: 40 [20 ECTS credits]
    Terms in which taught: Autumn / Spring term module
    Non-modular pre-requisites:
    Modules excluded:
    Module version for: 2014/5
    Module Convenor: Ms Sara Chapman
    Summary module description:
    The development of the practice of graphic communication.
    To develop an analytical approach to the practice of typographic design that is informed by relevant craft skills, and competence in technology.
    Assessable learning outcomes:
    By the end of the module students should be able to:
    - assess the requirements of a project brief
    - research and plan work in response to a project brief
    - develop and record ideas, synthesize a solution, and carry out designs which answer the project brief
    - work with appropriate hand, photographic, and computer tools for a given problem
    - understand the implications of print production processes on their design ideas
    - present their final proposals and designed items effectively
    - demonstrate the development of their thinking through each project
    Additional outcomes:
    Students should also be able to articulate their ideas visually, through sketching, photography, and work on the computer, defend their approach to a problem, make an effective verbal and visual presentation of their ideas, use a variety of computer applications, and collaborate with fellow students on projects and work as a member of a small team.
    Outline content:
    Students will typically work on several studio projects in each of the Autumn and Spring terms, of varying length and complexity, some of which may be collaborative.
    Brief description of teaching and learning methods:
    Each project is started with a plenary briefing session where the brief is set and the ground rules are laid down. Briefs are written to encourage solutions that spring from an analysis of the problem or task, rather than from a particular stylistic or formal approach. Projects will vary in the degree to which a particular technological approach is required. Students are expected to use studio and computing facilities within the department wherever possible during projects. Seminars/tutorials (up to twice weekly) are used to introduce concepts and approaches which inform project work. Interim criticism and other contact with tutors is through a system of scheduled small group sessions. Final feedback usually involves a plenary session and either individual or small group feedback sessions.
    Note: The Summer column of the Contact Hours table below refers to the Summer Term of PART 2.
    Contact hours:
    Autumn Spring
    Tutorials 26 26
    Practicals classes and workshops 106 106
    Guided independent study 68 68
    Total hours by term 200.00 200.00
    Total hours for module 400.00
    Summative Assessment Methods:
    Method Percentage
    Project output other than dissertation 100
    Other information on summative assessment:
    Project(s) completed during each term will be submitted according to an established schedule and monitoring feedback (including a banded percentage) will be given by project tutors at the time of submission. A body of work, consisting of project(s) in the module, is re-submitted in Summer Term and initially assigned an aggregated banded percentage derived from individual project banded percentages. This aggregated banded percentage is reviewed by a panel of assessors in light of the resubmitted work, leading to the assignment of a single, final mark for the module. The final module mark may fall within or outside the initially assigned aggregated banded percentage.
    Formative assessment methods:
    Penalties for late submission:
    Non-standard penalties apply to the late submission of Part 2 practical work that is panel assessed in Summer Term (i.e. all work in modules TY2ED and TY2PRA). 10% of the total marks available for the work will be deducted from the final mark where work is submitted up to 24 hours late. Thereafter the mark falls to zero. Assessors may exercise discretion in the application of penalties.
    The Module Convener will apply the following penalties for work submitted late, in accordance with the University policy.
    where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
    where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.
    Length of examination:
    Requirements for a pass:
    A mark of 40% overall.
    Reassessment arrangements:
    Resubmission of body of work by an August/September date to be notified.
    Last updated: 8 October 2014

Course Disclaimer

Courses and course hours of instruction are subject to change.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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