Theory of Graphic Language

University of Reading

Course Description

  • Course Name

    Theory of Graphic Language

  • Host University

    University of Reading

  • Location

    Reading, England

  • Area of Study

    Graphic Design

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Module Provider: Typography
    Number of credits: 20 [10 ECTS credits]
    Terms in which taught: Autumn / Spring term module
    Non-modular pre-requisites:
    Modules excluded:
    Module version for: 2014/5
    Module Convenor: Dr Mary Dyson
    Summary module description:
    An introduction to the theory of graphic language.
    This module aims to provide students with an understanding of the elements of graphic language and their interrelationships, and a knowledge of working methods and tools to inform their designing. The module reinforces the Department's work in educating typographic designers who are literate and able to think for themselves.
    Assessable learning outcomes:
    By the end of the module students should be able to:
    - identify and describe the main characteristics of graphic language in print and on screen
    - analyse examples of graphic language
    - evaluate the relevance and validity of research studies and other writing
    - assemble and organise material and articulate clearly and concisely in oral and written forms
    - make connections between theory and practice
    Additional outcomes:
    The module aims to encourage the development of critical reading.
    Outline content:
    The lecture content covers:
    - configurations of graphic language
    - pictorial language
    - perception
    - usability research
    - legibility and evaluation of design
    Brief description of teaching and learning methods:
    One 50-minute lecture in 14 weeks; three 90-minute seminars in Autumn and Spring terms, with individual short seminar papers.
    Contact hours:
    Autumn Spring
    Lectures 7 7
    Seminars 1.5 3
    Guided independent study 71.5 70
    Total hours by term 80.00 80.00
    Total hours for module 160.00
    Summative Assessment Methods:
    Method Percentage
    Written assignment including essay 100
    Other information on summative assessment:
    Students will prepare one fifteen-minute seminar presentation, with a paper of up to 2500 words in either the Autumn or Spring term (50% of the module mark). They will write one essay of approximately 2500 words (50% of the module mark).
    Formative assessment methods:
    Penalties for late submission:
    The Module Convener will apply the following penalties for work submitted late, in accordance with the University policy.
    where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
    where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.
    Length of examination:
    Requirements for a pass:
    A mark of 40% overall.
    Reassessment arrangements:
    Any individual item of coursework will be carried forward if it bears a confirmed mark of not less than 40%, otherwise it must be resubmitted by an August/September date to be notified.
    Last updated: 8 October 2014

Course Disclaimer

Courses and course hours of instruction are subject to change.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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