University of Reading

Course Description

  • Course Name


  • Host University

    University of Reading

  • Location

    Reading, England

  • Area of Study

    Graphic Design

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Module Provider: Typography
    Number of credits: 10 [5 ECTS credits]
    Terms in which taught: Autumn term module
    Non-modular pre-requisites:
    Modules excluded:
    Module version for: 2014/5
    Module Convenor: Mr Gerry Leonidas
    Email: g.leonidas@reading.ac.uk
    Summary module description:
    An introduction to concepts and practices in typeface design.
    This module aims to develop an awareness of typeface- and font-specific terminology, and the relationship of current nomenclature to type-making and type-rendering technologies. It also aims to develop an understanding of basic concepts in typeface design, and their relationship to current typographic practice.
    Assessable learning outcomes:
    Students should be able to identify the different parts of typeforms, explain the differences in font formats, and incorporate considerations of rendering technologies in their design work.
    Additional outcomes:
    Students should be able to articulate how current font technology enables and delimits choices in typographic work.
    Outline content:
    Topics covered include:
    - distinctions between letterforms, typeforms, glyphs
    - typeform terminology
    - spacing and kerning of typefaces
    - glyph-, word-, line-, and paragraph-level considerations in typeface design
    - approaches to typeface classification
    - character sets, glyph complements, and encodings
    - font formats, and font file structure
    - relationship of typographic features and OpenType features
    - convention and originality in typeface design
    - contemporary typeface usage and the type market
    Brief description of teaching and learning methods:
    Students attend a weekly seminar where a topic is first presented, then discussed in the group. Students will have been given material to prepare or investigate for each session. They are expected to discuss the material presented, make observations, and construct arguments in response to the material at hand. Students will also undertake a practical design project that includes sketching and modifying typeforms from existing sources, and group-based refinement of their designs.
    Contact hours:
    Seminars 5
    Tutorials 5
    Practicals classes and workshops 10
    Guided independent study 80
    Total hours by term 100.00
    Total hours for module 100.00
    Summative Assessment Methods:
    Method Percentage
    Project output other than dissertation 100
    Other information on summative assessment:
    All module work will be completed in the Autumn or Spring term initially. Coursework will typically consist of one or more practical projects (100% of the module mark). The percentage contribution to the module mark of individual projects (i.e. if more than one) will be stated in the relevant briefing documents. Feedback is given during the project; further feedback (including 'monitoring' feedback in the form of a banded percentage) is given after initial project submission. Following the completion of the module, the revised practical project(s) is/are resubmitted in the Summer Term and receive(s) a final, moderated mark. These contribute to the overall module mark according to their weighting.
    Formative assessment methods:
    Penalties for late submission:
    The Module Convener will apply the following penalties for work submitted late, in accordance with the University policy.
    where the piece of work is submitted up to one calendar week after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for the piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
    where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.
    You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.
    Length of examination:
    Requirements for a pass:
    Reassessment arrangements:
    Project work that bears a confirmed mark of less than 40 must be resubmitted by an August/September date to be notified.
    Last updated: 8 October 2014

Course Disclaimer

Courses and course hours of instruction are subject to change.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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