International Marketing & Communication

Université Catholique de Lille

Course Description

  • Course Name

    International Marketing & Communication

  • Host University

    Université Catholique de Lille

  • Location

    Lille, France

  • Area of Study

    Communication Studies, Management

  • Language Level

    Taught In English

    Hours & Credits

  • Contact Hours

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    This course will provide students with an overview of relevant topics and exercises, including:
    - Presentation of the international communication organization for a company and how to organise an international communication worldwide
    - What is international communication?
    - The main channels/actors of international communication
    - Challenges of International Communication in a globalized world
    - How to build a communication strategy:
    - The different steps of building a communication strategy
    - The main actors of an efficient communication strategy
    - Discussions on communication strategies in the different countries represented in class
    - The students will work on a case study in group for a concrete approach and better learning experience and present the results to the rest of the class as well as to a jury.
    - The students will work in deep analysis of advertising campaigns of the same brand in different countries 


    Learning Outcomes:
    At the end of the course, the students should be able to:
    - Describe an international communication sector,
    - Understand the specificity of work in an international environment,
    - Work as a team on a communication case,
    - Demonstrate the role culture plays on general and professional communication and behavior
    - Integrate a new team from an initial team.
    - Understand the communication strategies the brands perform in different countries and why they do this
    - Understand the key theoretical concepts regarding International communication in different environments


    Discussions, case studies, group work, educational games, field trips, marketing research 

    All course materials will be supplied in class. 

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations


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