Journalism, New Media & Community Management
The American Business School Paris
Area of Study
Business Administration, Communication Studies, Journalism, Radio - Television - Film
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
In today’s volatile world, the path of journalism as a career is revitalized, but also perverted by an overwhelming number of communication platforms and methods. This course travels from the history of investigative and entertainment journalism, to the new media of blogging, vlogging, and podcasts as a means of discourse and communication, to the power of today’s social media platforms as a communication device. Ethics and morality have always been central to journalism, and with today’s social media networks, it is even more important that students understand the power and influence of communication in this field.
This course is case-based and guides students through the origins of journalism and how it paralleled technology, from the printing press to the internet. Students will be exposed to a variety of technological platforms and will experiment with journalism, storytelling, and managing communities on social networks.
EXPECTED LEARNING OUTCOMES
Upon completion of this course, students will understand:
- The history of journalism as a field and a career.
- The evolution of journalism and storytelling with new media platforms.
- The ethical aspects of journalism.
- The power of social media and viral communications.
- The purpose of community management as a communications tool
Courses and course hours of instruction are subject to change.