Merchandising for Luxury Retail
The American Business School Paris
Area of Study
Business Administration, Fashion
Taught In English
FASH120 - Sales Techniques for Luxury Brands (or equivalent)
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
OverviewCOURSE DESCRIPTION:This course is designed for the Bachelor in Fashion and Luxury Retail Management program and isspecifically focused on the power of product merchandising in effective consumers decisions. The coursefocuses on the Luxury sector and describes the ability of the retailer to increase purchasing behavior withlayout, color, design, and other aspects that appeal to the 5 senses of the consumer.COURSE OBJECTIVES:This course will describe the rules of merchandising in all retail settings, and focus on the specifics of theluxury sector. Linking merchandising, with consumer behavior, product design, sensory marketing, andother aspects of the program, this course brings students into the practical of running a high-end retailoutlet.EXPECTED LEARNING OUTCOMES:At the end of this course, students will be able to:- Understand the power of product merchandising and atmosphere setting, especially in the luxurysector.- Compliment their understanding of consumer behavior and product design with retail layouts- Be prepared to design and manage a store with the specific goal of attracting luxury customersegments- Have practical knowledge that can be applied to a real-life retail setting.
Courses and course hours of instruction are subject to change.