The Company Case Challenge
The American Business School Paris
Area of Study
Management, Peace and Conflict Studies, Research
Taught In English
MKTG210, FINC215, MGMT230 (Introduction to Marketing, Finance, and Management)
Recommended U.S. Semester Credits2
Recommended U.S. Quarter Units3
Hours & Credits
This capstone activity is designed to bring students into the real world in partnership with local
companies. Company partners submit questions (“challenges”) for students to work on in groups over 8
weeks. Students must develop solutions to the challenge based on hands-on research, interviews with
company representatives, and creative business thinking. Students deliver a 15-minute video explaining
their solutions directly to the company representatives at the end of the exercise.
The primary objective is to put students in front of real companies, facing real challenges. Students
must pull from their academic learnings, company interviews, and on-the-ground research to develop
solutions to real world problems. Their deliverable must be brief, directed, and based in facts and
objective research. Companies give constructive criticism back to the students focusing on the relevance
of the suggested solutions and the professional behavior of the students.
EXPECTED LEARNING OUTCOMES:
Upon completion of this course students will be able to:
- Understand how their academic learnings drive them to be productive future employees
- Focus on real world problems and use innovative thinking to develop solutions
- Have access to a partner company’s inner workings, with face-to-face interviews and behindthe-scenes access to key players
- Develop their professional behavior in front of potential future employers
The final grade will be determined as follows:
1/3 Peer Review
1/3 ABS Paris tutor feedback
1/3 Company feedback
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.