Markets & Management in Europe
Hochschule für Wirtschaft und Recht Berlin
Area of Study
Business, Economics, European Studies, Intercultural Management, International Business, International Economics, International Management, International Marketing, Management Science, Marketing
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits5
Recommended U.S. Quarter Units7
Hours & Credits
This course provides students with an insight into key aspects of marketing and management within the European business context. Students will develop an understanding of the value of cross-cultural/diversity management and its associated concepts, benefits and pitfalls. After the programme students will also be able to assess the state of European political and economic integration, and will explore the EU’s role within global markets. Students will undertake an analysis of marketing and branding strategies in the automotive industry in order to understand consumer behaviour, market segmentation and target group modelling. They will also be equipped to develop and present marketing communication concepts related to branding strategies
Week 1: Cross Cultural Management
Week 2: Economics of the European Union
Week 3: Marketing for the Automotive Industry
*Additional Module (mandatory): German Culture and Society: Intercultural Perspectives
Courses and course hours of instruction are subject to change.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.