Markets & Management in Europe

Hochschule für Wirtschaft und Recht Berlin

Course Description

  • Course Name

    Markets & Management in Europe

  • Host University

    Hochschule für Wirtschaft und Recht Berlin

  • Location

    Berlin, Germany

  • Area of Study

    Business, Economics, European Studies, Intercultural Management, International Business, International Economics, International Management, International Marketing, Management Science, Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Contact Hours

    75
  • Recommended U.S. Semester Credits
    5
  • Recommended U.S. Quarter Units
    7
  • Overview

    This course provides students with an insight into key aspects of marketing and management within the European business context. Students will develop an understanding of the value of cross-cultural/diversity management and its associated concepts, benefits and pitfalls. After the programme students will also be able to assess the state of European political and economic integration, and will explore the EU’s role within global markets. Students will undertake an analysis of marketing and branding strategies in the automotive industry in order to understand consumer behaviour, market segmentation and target group modelling. They will also be equipped to develop and present marketing communication concepts related to branding strategies

    Week 1: Cross Cultural Management
    Week 2: Economics of the European Union
    Week 3: Marketing for the Automotive Industry
    *Additional Module (mandatory): German Culture and Society: Intercultural Perspectives

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.