European Business Cultures: Management and Marketing in Cross-National Perspective

Freie Universität Berlin

Course Description

  • Course Name

    European Business Cultures: Management and Marketing in Cross-National Perspective

  • Host University

    Freie Universität Berlin

  • Location

    Berlin, Germany

  • Area of Study

    Business, European Studies, Intercultural Management, International Business, International Management, International Marketing, Management Science, Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Contact Hours

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    This course offers a combined exploration of the ways in which companies function in Europe and the reasons for and characteristics of intercultural management issues across the continent. The objectives of the course are to enhance the students’ understanding of the high variety of European business cultures and to learn about the corresponding variety of management styles. The course provides an interconnected focus on the state of the European Union, its social economies, business ethics and the standards of corporate social responsibility with corporate cultures, their marketing pressures and aspects of multicultural team development.

    Companies in different parts of Europe will be subject to case-study analysis, including cases of successful and less successful cooperations with U.S. businesses; a field trip will provide practical insights into European media management and strategy. Learning about one’s own expectations coming from North America and assimilating to a European society is part of a process of self-reflection in which students in this course will also be engaged.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations