International Business Strategy in the Service Industry
Hochschule für Wirtschaft und Recht Berlin
Area of Study
Business, European Studies, International Business
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
Week 1: Global Market Challenges and Trends for Business in Europe
Students will explore how firms face various challenges in the increasingly competitive and changing global environment, especially as globalisation and the newest advances in technology have been changing the way we engage in international business. Theoretical and business applications will be taught in conjunction in order to show the student how theory and practice are interrelated.
Week 2: Global Strategies in the Service Industry
Students will gain insights into European service-based firms which have developed integrated global strategies based on industry relationships in order to thrive in new environments. Students gain insights into modern diversification, concentration and market-entry strategies, and how firms implement their strategic concepts in the modern service industry. Theoretical contents are combined with case studies developed from business practise
*Additional Module (mandatory): German Culture and Society: Intercultural Perspectives
Courses and course hours of instruction are subject to change.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.