International Business Strategy in the Service Industry

Hochschule für Wirtschaft und Recht Berlin

Course Description

  • Course Name

    International Business Strategy in the Service Industry

  • Host University

    Hochschule für Wirtschaft und Recht Berlin

  • Location

    Berlin, Germany

  • Area of Study

    Business, European Studies, International Business

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Contact Hours

    50
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    Week 1: Global Market Challenges and Trends for Business in Europe

    Students will explore how firms face various challenges in the increasingly competitive and changing global environment, especially as globalisation and the newest advances in technology have been changing the way we engage in international business. Theoretical and business applications will be taught in conjunction in order to show the student how theory and practice are interrelated.

    Week 2: Global Strategies in the Service Industry

    Students will gain insights into European service-based firms which have developed integrated global strategies based on industry relationships in order to thrive in new environments. Students gain insights into modern diversification, concentration and market-entry strategies, and how firms implement their strategic concepts in the modern service industry. Theoretical contents are combined with case studies developed from business practise

    *Additional Module (mandatory): German Culture and Society: Intercultural Perspectives

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.