Research Concept Design

The American College of Greece

Course Description

  • Course Name

    Research Concept Design

  • Host University

    The American College of Greece

  • Location

    Athens, Greece

  • Area of Study

    Design Management, Graphic Design

  • Language Level

    Taught In English

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • US Credits

    3
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    DESCRIPTION:
    An introduction to the principles and process of design practice. The importance of research within the creative process, and how ideas are generated and transformed into strong creative concepts.

    RATIONALE: 
    This course aims to familiarize students with the creative process and the journey from a brief to the final design solution. It will teach them how to read a brief, define the problem/challenge, and research a subject. It will also train them in using idea-invention techniques such as brainstorming in order to create viable solutions and concepts that can be applied to Graphic Design or other design and communication projects.

    LEARNING OUTCOMES: 
    As a result of taking this course the student should be able to:
    1. Interpret a design brief.
    2. Examine a subject through research and evaluate the findings.
    3. Build creative concepts and generate ideas by utilizing brainstorming.
    4. Compose digital or print-based presentations to support a visual concept.

    METHOD OF TEACHING AND LEARNING:
    In congruence with the teaching and learning strategy of the college, the following tools are used:
    - Classes consist of lectures, demonstrations, and problem solving sessions, class critiques and discussions.
    - Visits to companies and/or production sites.
    - Attendance of lectures/workshops by professionals offered on campus and/or in companies.
    - Studios: students are encouraged to use studio facilities for the completion of their works.
    - Media labs: students use media labs for the completion of projects and portfolios.
    - Office hours: students are encouraged to make full use of the office hours of their instructor, where they can ask questions and go over lecture and reading material.
    - Use of Blackboard, where instructors post assignments, instructions, announcements, as well as additional resources.