The Changing Consumer

Dublin City University

Course Description

Course Name

The Changing Consumer
Host University

Dublin City University
Location

Dublin, Ireland
Area of Study

Consumer Family Studies
Language Level

Taught In English
Course Level Recommendations

Upper

ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

Hours & Credits

ECTS Credits

5

Recommended U.S. Semester Credits

2

Recommended U.S. Quarter Units

3

Overview

Description
This module emphasises the centrality and breadth of consumption in contemporary consumers' lives. Students will also be challenged to reflect on their own experience as consumers. Throughout the course, students will be required to examine how facets of consumer behaviour can drive and inform managerial decision-making in the marketplace. The course is delivered primarily through weekly lectures

Learning Outcomes
1. identify and discuss the major ideas and theories that characterise the consumer behaviour field.
2. illustrate the relevance of consumers' personal and social make-up and consumers' behaviour, attitudes, and culture for marketing tactics and strategy.
3. discuss the effect of promotional and marketing activities on consumers' lives.
4. use academic research and theory and government and non-government published reports and statistics in understanding consumer behaviour.
5. construct a report on some sub-field of consumer behaviour using relevant commercial, public and academic resources