Introduction to Marketing Principles

Trinity College Dublin

Course Description

  • Course Name

    Introduction to Marketing Principles

  • Host University

    Trinity College Dublin

  • Location

    Dublin, Ireland

  • Area of Study


  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    This marketing module focuses on introducing the students to an overview of marketing practice so that they are aware of and reflective of the range of activities and strategies within the marketing function. The students will also engage with contemporary marketing issues including changing consumption behaviour, the global factors at play in marketing and the dominant focus on digital technology and customer experience.

    This part of the management I module provides a board overview of marketing practice ? introducing the core marketing tactics and strategies, including marketing research, segmentation, targeting and positioning and the marketing mix activities. The module is interactive and requires good preparation and active engagement with the module content to achieve the learning goals.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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