Consumption and Consumer Culture

University of Limerick

Course Description

  • Course Name

    Consumption and Consumer Culture

  • Host University

    University of Limerick

  • Location

    Limerick, Ireland

  • Area of Study

    Consumer Family Studies, Marketing

  • Language Level

    Taught In English

  • Prerequisites

    Prerequisites: MK4002

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Rationale and Purpose of the Module: This course aims to provide coverage of the nature of consumer culture.
    * To reflect the general shift within consumer culture in the basic emphasis of economic systems from exchange or production to consumption.
    * To define the domain of consumer behaviour, including some areas of interest to consumer behaviour researchers, policymakers, and marketers.
    * To provide coverage of the circle of consumption and how consumption relates to other technological and economic processes.
    * To explore contemporary theories of consumption.
    * To encourage students to critically reflect upon their own consumption.

    Syllabus: The Circle of Consumption; Motivational Dynamics; Culture; Cultural Values; Myths & Symbols; Cultural Rituals; Types of Meanings; Meaning Transfer; Strategic Analysis of Consumers; Self Concept; Subcultures of Consumption; Lifestyles; Embodiment & Consumption; Classic Theories of Motivation; Consumer Motives in Cultural Perspective; Involvement; Consumer Experience; Consumer Learning; Purchasing; Gift Exchange; Organisational Consumption; Family & Household Consumption; The Social Context of Personal Consumption; Tools of Influence; Reference Groups; Innovation; Adoption and Diffusion; Resistance; Compulsive Consumption; The Disposition Process; 
    Profiles of Disposition Behaviours; Factors Affecting Disposal Choices.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.