Writing for the Fashion Industry
Florence University of the Arts and Apicius International School of Hospitality
Area of Study
Creative Writing, English, Fashion
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
This course introduces writing techniques in the fashion industry. Topics bridge the gap between core writing classes and higher-level fashion courses concentrating on merchandising and promotion by presenting writing strategies intended for the different writing styles required in the industry. Students will learn the methods of effective writing for fashion reports and forecasts, fashion show scripts, public relations, catalog, direct mail, trade and consumer magazines, and online channels. Case studies illustrate examples of effective and ineffective writing.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.