Health Communication and Virtual Care
Florence University of the Arts - The American University of Florence
Area of Study
Communication Studies, Health Science
Taught In English
Introduction to Public Relations or Communication, an introductory health systems course, or equivalent.
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
This course focuses on the role of communication in public health, the development and practice of health communication strategies, and how health campaigns, medical journalism, and an increasing community participation in online health outreach impact society and wellbeing. Starting from theories of past and present health communication, students will examine how health information is delivered and perceived, the influence of media on public health outcomes, and the cons/risks of media strategies on healthcare practitioners and beneficiaries. Case studies will be analyzed to gage effectiveness and to discuss the findings of current research and scholarship on communication management in medical systems. Students will be asked to compare communication strategies in international contexts, as well as gain perspective on the implications of health communication as practiced in a country like Italy where healthcare is highly state-subsidized. Prerequisites: Introduction to Public Relations or Communication, an introductory health systems course, or equivalent.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.