Art Direction and Media Management

Florence University of the Arts - The American University of Florence

Course Description

  • Course Name

    Art Direction and Media Management

  • Host University

    Florence University of the Arts - The American University of Florence

  • Location

    Florence, Italy

  • Area of Study

    Marketing, Media Studies, Visual Arts

  • Language Level

    Taught In English

  • Prerequisites

    Successful completion of an undergraduate degree is required for this course.

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4

  • Overview

    The aim of this course is to develop competency in the development and management of conceptual work in the creative sectors. Course topics examine how visual media and art production is curated through visual communication design, interactive web experiences and digital interfaces, promotion and marketing initiatives, and audience-oriented communication strategy. Students learn and apply critical thinking and problem-solving skills through a creative lens in the art direction and management of campaigns, projects, and initiatives. 

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

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