Marketing Strategies for the Arts
Florence University of the Arts and Apicius International School of Hospitality
Area of Study
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
OverviewThe course teaches students how to market for visual and performing arts enterprises. Topics include: marketing theory and application, strategic marketing, niche marketing, audience development, public relations strategies, market research, planning against competition, and advertising.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.