Marketing Strategies for the Arts

Florence University of the Arts and Apicius International School of Hospitality

Course Description

  • Course Name

    Marketing Strategies for the Arts

  • Host University

    Florence University of the Arts and Apicius International School of Hospitality

  • Location

    Florence, Italy

  • Area of Study

    Business, Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    The course teaches students how to market for visual and performing arts enterprises. Topics include: marketing theory and application, strategic marketing, niche marketing, audience development, public relations strategies, market research, planning against competition, and advertising.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.