Sport Marketing

Florence University of the Arts and Apicius International School of Hospitality

Course Description

  • Course Name

    Sport Marketing

  • Host University

    Florence University of the Arts and Apicius International School of Hospitality

  • Location

    Florence, Italy

  • Area of Study

    Marketing, Sport and Leisure Sciences

  • Language Level

    Taught In English

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4
  • Overview

    This course provides an understanding of the role of marketing within sport ? both amateur and professional - and is designed to address current industry requirements. The essentials of effective sport marketing will include: application of the marketing principles in the sports area (sports products as well as sports services) licensing issues, sponsorships and endorsements ? their evalutaion and implementation, stadium and arena marketing, promotional activities, consumer and public relations; broadcasting and the media.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.