Web and Social Marketing

Florence University of the Arts and Apicius International School of Hospitality

Course Description

  • Course Name

    Web and Social Marketing

  • Host University

    Florence University of the Arts and Apicius International School of Hospitality

  • Location

    Florence, Italy

  • Area of Study

    Business, Communication, Marketing

  • Language Level

    Taught In English

  • Prerequisites

    Introduction to Marketing

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Recent years have seen the evolution and revolution in business communication. The birth of the web was the inspiration that led to a different way of relating between companies and customers. Approaches led to a constant customer participation in the creation and development of the business image. Web marketing is based on techniques and principles applicable to all sectors and also suitable for small and medium-sized enterprises up to now often cut off from mass media because of the enormous budget required. But the web is not just sites, in recent years social networks have pointed the way towards a clear undisputed sway. Communication on social networks isn't only about purchasing advertising as in traditional media or even on most websites. The social is the most striking feature of what is called Web 2.0: the network of conversations; and the conversations don't occur only among customers, but must exist between the company and customers to stimulate the most powerful communication tool: word of mouth. A company that does not speak with customers is bound to be forgotten.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.