Consumer Behavior

Florence University of the Arts - The American University of Florence

Course Description

  • Course Name

    Consumer Behavior

  • Host University

    Florence University of the Arts - The American University of Florence

  • Location

    Florence, Italy

  • Area of Study

    Behavioral Science, Management, Marketing

  • Language Level

    Taught In English

  • Prerequisites

    Introduction to Marketing

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    3
  • Recommended U.S. Quarter Units
    4

  • Overview

    This course examines the practical and theoretical elements that drive consumer behavior. Managerial strategies and marketing research used to influence consumers studied alongside the psychological factors of perception, decision-making, persuasion, and socio-cultural and cognitive perceptions and influences will give students an in-depth understanding of consumer tendencies and how they shape the market.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

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