Fashion Merchandising

The course provides a comprehensive look at the merchandising environment including the functions and objectives of the merchandising team and the principles and techniques of today's buyers, planners, product developers, and account executives. Students will gain an understanding on procedures of how to plan, select, price, and sell fashion goods. Product development, sourcing, and production are an integral part of the course. The course will also address the analysis of wholesale and apparel management practices of the fashion marketing industry with a specific focus on planning, developing, and presenting product lines for identified target markets. The course will also address the analysis of the issues with a specific focus on the Italian industry through locally based case studies.