From Strategy to Effective Presentations - Methodologies to Write and Present Convincing and Engaging Communications

Università Cattolica del Sacro Cuore

Course Description

  • Course Name

    From Strategy to Effective Presentations - Methodologies to Write and Present Convincing and Engaging Communications

  • Host University

    Università Cattolica del Sacro Cuore

  • Location

    Milan, Italy

  • Area of Study

    Communication Studies, Media and Journalism, Media Studies

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    The ability to convey one?s ideas effectively, based on a thought out strategy and to present these ideas orally in a compelling manner, is recognized as an essential cross functional leadership skill in any business environment.
    This Course is designed to build both written and oral business communication skills by providing the tools and methodologies to ensure documents are logical, convincing and presented with impact. Special focus will be given on how to create and effective PowerPoint presentation and deliver it in front of an audience.


    The syllabus addresses the 4 phases of the Effective Communication Process.
    1. Defining the strategy of a document:
    Identify the objective;
    Synthesize the governing thought;
    Analyze the audience;
    Select the appropriate medium;
    Practical teamwork exercises and business cases.

    2. Structuring ideas into a logic layout to support the governing thought:
    Use the Pyramid principle (what is a Pyramid of ideas);
    The two basic inductive reasoning and deductive reasoning;
    Pros and cons and when to use what according to strategy definition;
    Practical teamwork exercises and business cases.

    3. Creating the end product.
    Complete the communication with an introduction, summary and next steps (learn to write them);
    Write the document according to different styles (language styles, different templates);
    How to write emails, Word documents;
    How to use a storyboard to create a PowerPoint presentation;
    How to design effective charts (conceptual charts, quantitative charts, text charts);
    Practical teamwork exercises and business cases.

    4. Delivering impactful speeches and presentations:
    Manage body language;
    Choose words and figures of speech;
    Learn about the slide transition technique when using an overhead projector;
    Make a good first impression (the 5? P format for an effective opening statement);
    Manage Q&A?s successfully;
    Practical teamwork exercises and business cases.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


This site uses cookies to store information on your computer. Some are essential to make our site work; others help us improve the user experience. By using the site, you consent to the placement of these cookies.

Read our Privacy Policy to learn more.