What Makes Us Global? An analysis of 2020 Macrotrends: Effective Management of Cultural Interconnectedness
Università Cattolica del Sacro Cuore
Area of Study
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
What are the relevant macro-trends to follow? How does one find their point of origin and observe their shifts and transformations in a global and interconnected landscape that seems flat and also unstable to the point of disintegrating at the mere manifestation of any new crisis?
The so called third stage of globalization, which started in the 1980s, witnessed the beginning of the “all in one” norm, in which local cultures and customs seemed set to become obsolete, making way for a great period of confusion. What the COVID-19 pandemic has revealed is that effective communications during a crisis have to take into account both the global and the local cultural contexts in which it evolved.
The first part of the course will focus on basic principles of cultural studies, such as theoretical approaches to global, glocal, local and cultural dimensions, which will be used to assess real problems and case studies by way of a holistic perspective. Furthermore, the class will look at how insights tied to concepts of Influence, Trust, Reputation, Resilience, Liquidity and Complexity mechanisms bring awareness of the present and of the potential impact global transformations can have on ideas of citizenship, consumption and consensus decisions.
The second part of the course will be dedicated to a review of the essential global macro-trends of the year, which, as for Spring 2021, can include the following:
- Pandemic emergency management models, lockdown impacts, new normal kick offs
- Gen Z neo-activism - Green citizenship: who wants/gives the ID?
- Food revolution: sustainable choices from farm to digitizing
- Digital self and influencer-brand relationship
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