Television, Advertising, Music: the Italian Approach to the Media

Università Cattolica del Sacro Cuore

Course Description

  • Course Name

    Television, Advertising, Music: the Italian Approach to the Media

  • Host University

    Università Cattolica del Sacro Cuore

  • Location

    Milan, Italy

  • Area of Study

    Advertising, Communication Studies, Italian Culture, Media Studies, Radio - Television - Film, Sociology

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Television, advertising and music have had and still have great influence on everyday?s life, habits and behaviour in Italy. Since its beginning in 1954, television moulded popular culture; in the ?80s advertising proposed a new lifestyle for a generation and music provided the ever changing sound track for young and adults. The course will focus on these three different industries that will be studied and analyzed both from the point of view of history and theory and from a practical and productive one. In-class lectures and visit to a television production studio, an ad agency and meetings with professionals will enable students to understand the basic skills and the Italian peculiarities in using the analyzed media.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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