"Green is the New Black": asset and appeal of the value "Environment" in Global Business Communication
Università Cattolica del Sacro Cuore
Area of Study
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
OverviewNowadays, green economy is one of the pillars of a global corporate vision, but we may easily say that the
attention to preserve, protect and communicate environment and its fruits as a value is one of the ?gene? of Italy. The course introduces green marketing and communication with definitions, perspectives and best practices of eco-efficiency, sustainability and greenwashing in all the topics of total business communication, conventional and unconventional, comparing global and glocal strategies - with a peculiar glimpse on Italian ones - by case histories analysis and management tools creation in group projects.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.