What is Design? the Fundamentals of an Italian Industry

Università Cattolica del Sacro Cuore

Course Description

  • Course Name

    What is Design? the Fundamentals of an Italian Industry

  • Host University

    Università Cattolica del Sacro Cuore

  • Location

    Milan, Italy

  • Area of Study

    Design, Italian Culture

  • Language Level

    Taught In English

  • Prerequisites

    Recommended/preferred: at least two hours in a Design Museum anywhere in the world.

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • ECTS Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    This course is far from being a drawing lesson. It is an exercise of uncertainty. Here are a series of questions that will be addressed in the course in order to capture the concept of ?Design?: What is a design brief? How does one complete a design brief? What is the difference between design and style? Is a design evolutionary or revolutionary? How and when does one choose a design approach to implement a product or a line of products? How often does it occur? How strong and effective should our expectations be towards a design product?
    Participants in the course will have to do in-depth analysis of products, the design of which have made a major impact or difference. Examples of packaging designs will be studied as marketing tools. And further study will be done on the ?contagion effect? between product and its packaging, form a visual and structural perspective, and based on its shape and graphic corporate elements.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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