Creative copywriting: tools, skills and tactics to manage an effective campaign
Università Cattolica del Sacro Cuore
Area of Study
Advertising, Communication, Marketing
Taught In English
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
The contents of this course are designed to allow students to learn how to approach a complete creative process: how to judge the quality of a creative brief and get the information you need for your work, how to approach to comm goals, brainstorming, relationship between art and copy and advertising concepts, how to structure the content and to sustain a message across multiple executions and media, how to create concise and impactful copy using consumers’ insights.
As the course is thoroughly practical, students will learn how to develop consistent, original and creative idea throughout writing exercises and real case-studies introduced by guest speakers from advertising and social conversation agencies or from companies/institutions, so to follow the process from start to finish, so to taste the energizing and competitive mood which is typical of creative environment and so to understand how to develop a unique style of copywriting.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations