Fashion Images and the City of Milan. A Sociological Perspective on Modern Italian Fashion
Università Cattolica del Sacro Cuore
Area of Study
Fashion, Italian Culture
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
Modern Italian fashion and the role of Milan as a fashion capital are considered pivotal factors in the development of Made in Italy and they are identified with the diffusion of prêt-à-porter. This is the typology of fashion internationally known and often celebrated as the invention of the designers of 1960-70s. During the course this idea will be analyzed and discussed in order to reconfigure the origins of Italian fashion system: an organization established in the mid-twentieth century and related to a necessity for high-end mass marketing, and thrived on late-century global overconsumption. Practical sessions of research on the field will help detect how the main components of Italian fashion are now intertwined (i.e. adherence to the markings of a rich cultural heritage, an instinctive progression toward the globalization of fashion via various modernist aesthetics, and an ability to reinvent image ideals through advertising and promotion).
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