The Fashion Market: Structure, Players and Success Factors
Università Cattolica del Sacro Cuore
Area of Study
Advertising, Apparel and Merchandising, Business Management, Fashion Merchandising, Marketing, Merchandising
Taught In English
The course is introductory to fashion and luxury brand management and does not require any previous knowledge of those businesses. A basic knowledge of strategy, management, brand management and strategic marketing is a facilitating factor.
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3
Recommended U.S. Quarter Units4
Hours & Credits
OverviewThe course provides an overview of the fashion and luxury industries. The aim of the course is to address the main strategic and managerial characteristics related to fashion and luxury with a global focus, analyzing the new challenges that fashion and luxury are facing nowadays: the digital and the sustainability revolution.
Course objectives can be synthesized as follows:
- To get acquainted with the concept of fashion and luxury brand management;
- to understand the main differences among the market segments;
- to understand seasonal strategies at the level of product, distribution and communication;
- to analyze the new challenges that are reshaping nowadays the fashion and luxury industries: the digital challenge (social media communication, e-commerce) and sustainability.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.